Social networking continues to prove just how powerful it is, more so now in the past few months than ever. When people aren’t using it to oust dictators or organize movements, they are using it simply to connect. I have said before that people who scoff at Twitter, or think online-only friends can’t have real value, clearly have no idea what social media is, and should therefore not talk about it.
Since I just can’t stop talking about Joss Whedon lately, I thought I’d use the latest utilization of the Internet to segue into my topic today. God-among-nerds, Nathan Fillion, recently said in an interview that if won $300 million from the California lottery, then he’d buy the rights to Firefly and distribute it online. Well, the geek world went nuts and a few devoted Browncoats launched this website to “Help Nathan Buy Firefly.” Firefly‘s cancellation is hardly akin to Middle Eastern oppression, but hey, some of us need to create our own problems.
This bit of nerd news does have a point. Cult favorite TV shows like Firefly and Arrested Development have been off the air for over five years, but these shows in particular never seem to have died. This is arguably because of the Internet. Getting canceled these days is not what it used to be. Fans have voices now, and they can mobilize. These are the people who got Family Guy back on the air. Even though I don’t watch Family Guy, the impact that had is not lost on me. A network listened and maybe it’ll happen again with other cult shows…
… But what about cult books?
Have you ever wondered what would happen if your favorite book goes out of print? Probably not – we live in the age of Espresso Book Machines and ebooks, after all. But what about those pulpy noir paperbacks with the awesome covers that, try as they might, just can’t get reprinted. Or what if (heaven forbid!) an agent can’t seem to give away those darn ebook rights? There are so many titles that have fallen by the wayside for either being too old, not frontlist-worthy, or the estates are holding them back. What’s a reader to do?
What would happen if the social media savvy decided to save books the same way they do for canceled beloved TV shows? Do you think they’d stand a chance? If Margaret Atwood or David Foster Wallace were suddenly pulled from the shelves, would publishers notice a public outcry?